The importance of a successful SEO strategy in a company's marketing plan cannot be understated.
Unfortunately, achieving a high search engine ranking is becoming more and more difficult with the explosion of social networking among other factors.
Why is that?
Well, the page rank algorithms between search engines differ. And not only do they differ, but the algorithms are always evolving in the never ending pursuit of delivering the user the most relevant links possible. Worse yet, with the emergence of social networks, blogs, local search, and recommendation sites to name a few, the overall value of page rank is beginning to diminish in some cases. The goal now has become attaining the right internet visibilty mix to effectively reach your client demographic.
Alright, so how do you hit a moving target?
Most importantly, we start with a well designed site that offers desirable content and features intuitive usability. What good is having your clients find your site only to leave without a conversion? We're after repeat conversions, right? Next, we analyze your client demographic. How do we best become visible to this market? Finally, having determined our goal visibilty, we begin the campaign by implementing a program featuring the "white hat" SEO techniques highlighted in the black box on the left side of this page.
- Broad Head & Long Tail Keyword Density
- Link Building for Authority & Trust
- Content Optimization and Site Usability
- Online Community Integration
- Search Engine & Directory Submission
- Local Search Categorization
- Metrics Development